Reviews
Here you will find summaries, presentations, handouts and other material on the events for communication officers in the AHKs.
Digital Communication Days 2021
Module 1
Facelift walk through / presentation of new training concept / refresher privacy policy
In this meeting we will once again present all the possibilities of the new design and give suggestions for a modern website presentation.
Another point is the presentation of the new training concept, which will replace online training in the future. We also present the possibility of certification.
And finally: data protection statements are not always updated as soon as new tools are added. We show what is important.
Accessibility - new possibilities for the website
The topic of accessibility is becoming increasingly important for websites, regardless of whether it is a company or an organisation. Those who make content available for people with disabilities show that they are socially open-minded, forward-looking and service-oriented. This meeting is intended to raise awareness of the topic and provide initial tips on the particular challenges involved in providing accessible content.
SEO with YOAST
In this training, the basics for search engine optimisation (SEO) are explained once again and the possibilities offered by YOAST are shown.
PiwikPro: Basics and use of the tool
The training first offers basics on the analysis tool and then goes into the use of the Tag Manager, which can help to improve online marketing. If you want to know who downloads which documents, registers for events or subscribes to the newsletter, the tag manager can provide valuable information. This training shows how it works.
Module 2: Experience Exchange
Current projects
- AHK Baltics: Podcasts/ Audio Marketing (Meta Friedrich, Charlotte Hill)
- AHK Spain: Event Livestreams (Martin Schneider)
- AHK Frankreich: Women and diversity' as new target group topics? (Alexandra Seidel-Lauer)
- AHK Tschechien: project #PartnersForSustainability (Christian Rühmkorf)
Module 3: Working Group Meeting
The traditional meeting about upcoming projects in AHK Digitale Communication
Program | Speaker | |
---|---|---|
AI chatbot for the AHK websites | Sarah Künzler, Filip Ulovec, Genesys | |
Result of the evaluation | Julia Fellinger | |
AHK Digital: Presentation of the current status of the AHK customer portal | Christine Müller, DIHK | |
New design microsite | Jöran Fliege | |
New Newsletter Template | Jöran Fliege | |
Topics and projects for 2022 | Dorothea Berndt |